@inproceedings{imc15-vattikonda:inab, author = "Bhanu Vattikonda and Vacha Dave and Saikat Guha and Alex C. Scoeren", title = "{Empirical Analysis of Search Advertising Strategies}", booktitle = "{Proceedings of the 2015 Internet Measurement Conference (IMC)}", year = "2015", month = "Oct", address = "Tokyo, Japan", }