Better Online Ads — More Private. More Relevant. More ROI.
Paper Trail
- B. Vattikonda, V. Dave, S. Guha and A. C. Scoeren. “
Empirical Analysis of Search Advertising Strategies,” In Proceedings of the 2015 Internet Measurement Conference (IMC), Tokyo, Japan, Oct 2015. 
- B. Vattikonda, S. Kodipaka, H. Zhou, V. Dave, S. Guha and A. C. Scoeren. “ Interpreting Advertiser Intent in Sponsored Search,” In Proceedings of the 21st ACM Conference on Knowledge Discovery and Data Mining (KDD), Sydney, Australia, Aug 2015.
- P. Pearce et al. “ Characterizing Large-Scale Click Fraud in ZeroAccess,” In Proceedings of the 21st ACM Conference on Computer and Communications Security (CCS), Scottsdale, AZ, Nov 2014.
- B. Viswanath et al. “ Towards Detecting Anomalous User Behavior in Online Social Networks,” In Proceedings of the 23rd USENIX Security Symposium (USENIX Security), San Diego, CA, Aug 2014.
- V. Dave, S. Guha and Y. Zhang. “ ViceROI: Catching Click-Spam in Search Ad Networks,” In Proceedings of the 20th Conference on Computer and Communications Security (CCS), Berlin, Germany, Nov 2013.
- V. Dave, S. Guha and Y. Zhang. “ Measuring and Fingerprinting Click-Spam in Ad Networks,” In Proceedings of the Special Interest Group on Data Communication (SIGCOMM), Helsinki, Finland, Aug 2012.
- S. Guha, M. Jain and V. Padmanabhan. “ Koi: A Location-Privacy Platform for Smartphone Apps,” In Proceedings of the 9th Symposium on Networked Systems Design and Implementation (NSDI), San Jose, CA, Apr 2012.
- A. Reznichenko, S. Guha and P. Francis. “ Auctions in Do-Not-Track Compliant Internet Advertising,” In Proceedings of the 18th ACM Conference on Computer and Communications Security (CCS), Chicago, IL, Oct 2011.
- S. Guha, B. Cheng and P. Francis. “ Privad: Practical Privacy in Online Advertising,” In Proceedings of the 8th Symposium on Networked Systems Design and Implementation (NSDI), Boston, MA, Mar 2011.
- S. Guha, B. Cheng and P. Francis. “ Challenges in Measuring Online Advertising Systems,” In Proceedings of the 2010 Internet Measurement Conference (IMC), Melbourne, Australia, Nov 2010.
- S. Guha, A. Reznichenko, K. Tang, H. Haddadi and P. Francis. “ Serving Ads from localhost for Performance, Privacy, and Profit,” In Proceedings of the 8th Workshop on Hot Topics in Networks (HotNets), New York, NY, Oct 2009.
Project Websites
Better Online Privacy — On Websites. On Mobiles. On Social Networks.
Paper Trail
- S. Sen, S. Guha, A. Dutta, S. Rajamani, J. Tsai and J. Wing. “ Bootstrapping Privacy Compliance in Big Data Systems,” In Proceedings of the 35th IEEE Symposium on Security & Privacy (Oakland), San Jose, CA, May 2014. Best Student Paper.
- S. Guha and S. Kandula. “ Act for Affordable Data Care,” In Proceedings of the 11th Workshop on Hot Topics in Networks (HotNets), Redmond, WA, Oct 2012.
- S. Guha, M. Jain and V. Padmanabhan. “ Koi: A Location-Privacy Platform for Smartphone Apps,” In Proceedings of the 9th Symposium on Networked Systems Design and Implementation (NSDI), San Jose, CA, Apr 2012.
- S. Guha, B. Cheng and P. Francis. “ Privad: Practical Privacy in Online Advertising,” In Proceedings of the 8th Symposium on Networked Systems Design and Implementation (NSDI), Boston, MA, Mar 2011.
- S. Guha, K. Tang and P. Francis. “ NOYB: Privacy in Online Social Networks,” In Proceedings of the 1st ACM SIGCOMM Workshop on Online Social Networks (WOSN), Seattle, WA, August 2008.
- S. Guha and P. Francis. “ Identity Trail: Covert Surveillance Using DNS,” In Proceedings of the 7th International Symposium on Privacy Enhancing Technologies (PETS), Ottawa, Canada, Jun 2007.
Project Websites
Better Mobile Primitives — For Privacy. For Energy. For Localization.
Paper Trail
- V. Chandramouli, A. Chakraborty, V. Navda, S. Guha, V. Padmanabhan and R. Ramjee. “ Insider: Towards Breaking Down Mobile App Silos,” In Proceedings of the Conference on Timely Results in Operating Systems (TRIOS), Monterey, CA, Oct 2015.
- J. Rula, V. Navda, F. Bustamante, R. Bhagwan and S. Guha. “ No "one-size fits all": Towards a principled approach for incentives in mobile crowdsourcing,” In Proceedings of the 15th Workshop on Mobile Computing Systems and Applications (HotMobile), Santa Barbara, CA, Feb 2014.
- P. Athivarapu et al. “ RadioJockey: Mining Program Execution to Optimize Cellular Radio Usage,” In Proceedings of the 18th Annual International Conference on Mobile Computing and Networking (MobiCom), Istanbul, Turkey, Aug 2012.
- S. Guha, M. Jain and V. Padmanabhan. “ Koi: A Location-Privacy Platform for Smartphone Apps,” In Proceedings of the 9th Symposium on Networked Systems Design and Implementation (NSDI), San Jose, CA, Apr 2012.
- S. Guha, R. Murty and E. G. Sirer. “ Sextant: A Unified Node and Event Localization Framework Using Non-Convex Constraints,” In Proceedings of the 6th ACM International Symposium on Mobile Ad Hoc Networking and Computing (MobiHoc), Urbana-Champaign, IL, May 2005, pp. 205—216.
- K. P. Birman, S. Guha and R. Murty. “ Scalable, Self-Organizing Technology for Sensor Networks,” In Advances in Pervasive Computing and Networking, Fall 2004, pp. 1—15.
Project Websites
Better Middleboxes — For Connectivity. For Security. For Management.
Thesis
Paper Trail
- S. Guha and P. Francis. “ An End-Middle-End Approach to Connection Establishment,” In Proceedings of the Special Interest Group on Data Communication (SIGCOMM), Kyoto, Japan, Aug 2007.
- S. Guha, P. Francis and N. Taft. “ ShutUp: End-to-End Containment of Unwanted Traffic,” Cornell University, Ithaca, NY, Tech. Rep. http://hdl.handle.net/1813/11101, July 2008.
- S. Guha and P. Francis. “ Characterization and Measurement of TCP Traversal through NATs and Firewalls,” In Proceedings of the 2005 Internet Measurement Conference (IMC), Berkeley, CA, Oct 2005, pp. 199—211.
- S. Guha, K. Biswas, B. Ford, S. Sivakumar and P. Srisuresh. “
NAT Behavioral Requirements for TCP,” RFC 5382, October 2008.
- P. Srisuresh, B. Ford, S. Sivakumar and S. Guha. “ NAT Behavioral Requirements for ICMP protocol,” RFC 5508, April 2009.
- S. Guha, Y. Takeda and P. Francis. “ NUTSS: A SIP based approach to UDP and TCP connectivity,” In Proceedings of the 2004 ACM SIGCOMM Workshop on Future Directions in Network Architecture (FDNA), Portland, OR, Aug 2004, pp. 43—48.
Project Websites
Better Peer-to-Peer Primitives — For VoIP. For Video. For Search.
Paper Trail
- B. Wong and S. Guha. “ Quasar: A Probabilistic Publish-Subscribe System for Social Networks,” In Proceedings of the 7th International Workshop on Peer-to-Peer Systems (IPTPS), Tampa Bay, FL, February 2008.
- S. Annapureddy, S. Guha, C. Gkantsidis, D. Gunawardena and P. Rodriguez. “ Is High-Quality VoD Feasible using P2P Swarming?,” In Proceedings of the 16th International World Wide Web Conference (WWW), Banff, Canada, May 2007.
- S. Guha, N. Daswani and R. Jain. “ An Experimental Study of the Skype Peer-to-Peer VoIP System,” In Proceedings of The 5th International Workshop on Peer-to-Peer Systems (IPTPS), Santa Barbara, CA, February 2006, pp. 1—6.
Other
Paper trail
- B. Viswanath et al. “ Strength in Numbers: Robust Tamper Detection in Crowd Computations,” In Proceedings of the ACM Conference on Online Social Networks (COSN), Palo Alto, CA, Nov 2015. Best Paper.
- R. Bhaskar, S. Guha, S. Laxman and P. Naldurg. “ Verito: A Practical System for Transparency and Accountability in Virtual Economies,” In Proceedings of the 20th Network and Distributed System Security Symposium (NDSS), San Diego, CA, Feb 2013.
- A. Rai, R. Bhagwan and S. Guha. “ Generalized Resource Allocation for the Cloud,” In Proceedings of the 3rd Symposium on Cloud Computing (SOCC), San Jose, CA, Oct 2012.
- M. Dischinger, M. Marcon, S. Guha, K. Gummadi, R. Mahajan and S. Saroiu. “ Glasnost: Enabling End Users to Detect Traffic Differentiation,” In Proceedings of the 7th Symposium on Networked Systems Design and Implementation (NSDI), San Jose, CA, Apr 2010.
- S. Guha, J. Chandrasekhar, N. Taft and D. Papagiannaki. “ How Healthy are Today's Enterprise Networks?,” In Proceedings of the 2008 Internet Measurement Conference (IMC), Vouliagmeni, Greece, Oct 2008.
- V. Venkataraman, P. Francis, S. Guha, M. S. Kodialam, T. V. Lakshman and M. Singh. “ A priority-layered approach to transport for high bandwidth-delay product networks,” Cornell University, Tech. Rep. , Aug 2006.
- M. Singh, S. Guha and P. Francis. “ Utilizing spare network bandwidth to improve TCP performance,” In SIGCOMM 2005 Work in Progress session, Philadelphia, PA, August 2005.
- C. Botev et al. “ Supporting Workflow in a Course Management System,” In Proceedings of the 2005 Technical Symposium of Computer Science Education (SIGCSE), St. Louis, MO, Feb 2005, pp. 262—266.
Project Websites
saikat guha
